The Future of Brand Advertising:
SocialMatch technology enables brands to build streaming content channels (videos, articles, social media posts) that can be distributed programmatically and updated in real-time. Advertisers can create or upload content libraries that can be distributed at a massive scale and targeted on virtually any dimension.
Who We Are:
SocialMatch was started by the team at Heights Media. We have deep experience with online advertising having been at the forefront of programmatic, mobile and video advertising for years. While our headquarters is New York City, our teams spans the globe from Oregon to California to Ukraine.
After years of working in display advertising (a.k.a., banner ads) we decided to ask: “how can we make the online advertising experience better?”
Our goals are simple: (1) take advantage of the scale of programmatic advertising, (2) provide ads with true appeal to brand advertisers and (3) provide a superior experience for end-users viewing the ad.
By the Numbers
- $44bn will be spent on branded content this year
- Native ads deliver higher brand lift than pre-roll
- 86% of consumer marketers invest in content
- Online video now accounts for 50% of all mobile traffic
- Online video production will account for more than one-third of all online advertising spending within the next five years
- 52% of consumers say that watching product videos makes them more confident in online purchase decisions
- 92% of mobile video viewers share videos with others
Get in the Game. Get SocialMatch.