In-Feed Ads Are Superior

AdRoll-FBX-Retargeting-Ads-in-News-Feed-Jul2013

The proof is in the numbers: In-feed ads work really well.

Advertising firm, AdRoll, ran a test to compare how ads in-feed compared to ads in the right rail on Facebook.

The results are dramatic — in-feed ads boast a 49x higher click through rate.